1. Involve all those who will be affected at the beginning of the project. Everyone involved should understand exactly what marketing problem is being solved. The limitations, considerations and directions underpinning the project should also be clear. With thorough understanding stakeholders will be more likely to objectively judge projects and less likely to judge it based on their likes or dislikes.
2. Always give those involved an element of choice. (You’ll notice that even contest and home lotteries are employing this technique because it is very appealing.) So at beginning work with your agency to determine at what stage stakeholders will be offered a choice. Remember if you offer a choice you must be prepared to live by their decision. Consider them your focus group and make the best of what they choose and only offer up choices you know will work.
3. When the creative is launched acknowledge their input and help them see that they were valuable to the process. This will help them have ownership of the project and feel vested in its success